Tour Management

A European tour is not a list of dates. It is a logistics operation across borders, time zones, languages and local customs — and it only works when someone is managing every detail from the first enquiry to the last encore.

Bepop Agency plans and coordinates tours for live music artists across Europe. We have been doing this for over 35 years, building a network of venue relationships that cannot be replicated by a spreadsheet or a booking platform.

What We Handle

Route Planning
A well-routed tour saves money, saves energy and makes better shows. We plan routes that make geographic sense — no zigzagging across the continent, no eight-hour drives between Tuesday and Wednesday shows.

We work backwards from confirmed anchor dates (festivals, high-priority venues) and build a logical sequence around them, filling gaps with venues that fit the artist's level and audience. The result is a tour that flows naturally from city to city and country to country.

Venue Selection and Booking
This is where 35 years of personal relationships make the difference. We work with a trusted network of over 40 venues and promoters across Europe, from 150-capacity clubs to major concert halls and festival stages.

Venues we have placed artists in include:

We do not just find available dates on a calendar. We match the artist to the right room — the right capacity, the right audience, the right sound. A 300-capacity club that is full and loud is worth more than a 1,000-seat theatre at half capacity.

Scheduling and Coordination
Every stop on a tour involves its own set of details: load-in time, soundcheck window, doors, showtime, curfew, backline availability, hospitality requirements. Multiply that by 15 or 20 dates across multiple countries and you have a coordination job that needs someone paying attention every day.

We manage the full schedule and make sure every venue has what they need in advance:

Promotion Coordination
A tour only works if people know about it. We provide venues and promoters with everything they need to market the show:

We also coordinate tour announcements across the artist's own channels and our network to make sure every date gets visibility from the moment it is confirmed.

Where We Tour

Our core territory is Western and Northern Europe. Artists we work with regularly tour across:

Who This Is For

We manage tours for artists on our own roster as well as for artists represented by other agencies and managers who need European touring expertise. If you are:

We are happy to have a conversation about what a tour could look like.